5 P's of a Successful Leasing

Unit by unit and amenities based on the pricing schedule

Monitor absorption by unit type and amenity to maximize revenue

Create a unique experience for the residents

Execute the brand consistently through the product and the 5 senses

Phased staffing from preleasing to stabilized

Implement incentive compensation for team members to drive performance

Recognize and reward for performance

High-caliber lease-up specialist

Development of marketing plan, marketing budget, and branding concept

Website development: including online leasing, residential portal and ILS services (Google, Yelp, Apartment rating sites), iPad leasing kiosks, and press releases

Design and development of marketing collateral to include logo, brochures, flyers, 3-D floorplans, videos, sell sheets, signage, social medial campaign, print ads, etc.

Coordination and implementations of the grand opening and ongoing promotional events

Monitor and report on key performance indicators

Track absorption and price to pro forma

Evaluate and report on advertising investment returns

Lead tracking and traffic reporting

Measure actual performance to the client’s objectives and preformed